Coming soonLeave
0→1 leave planning
Nayya
2024 – Present
Healthcare tech that helps employees understand and use their benefits.
Open case study →From SaaS to AI-native.
AI product
Open case study →Choose relaunch
Growth · B2B2C
Open case study →Product incubation
0→1
Coming soon
Coming soonClaims Advocate
Incubation chapter · in progress
ArchiveDesign system
Tokens and patterns
BetterUp
2021 – 2023
Coaching and professional development for people and teams.
ArchiveWebsite rebrand
Web brand and systems
Open case study →Insight reports
Interactive acquisition
Open case study →App · New member signup
Growth
Equinox
2017 – 2021
Luxury fitness and lifestyle. Partnerships, content, web, and the member app.
ArchiveEquinox.com
Site and design system
Open case study →AMEX Platinum × Platform X
Partnership product and training
Open case study →Welcome Forward
Brand campaign
Open case study →Sleep Number
Furthermore partnership stories
Open case study →Furthermore - ad / content ecosystem
Content and ads in the member app
Modu
2022 – 2024
A self-initiated studio for branding, product, UX, and going to market.
Recuerda Coffee
Brand and packaging
Request case studyPaceline
Web rebrand
Request case studyLivenow Testing Kit
0→1 product and brand
Request case studyModwell
Dashboard UX