From SaaS to AI‑native.
The request was chat. I led the shift to a product that could talk, show evidence, and complete the work: conversation plus Surfaces.
- Situation
The modular platform had limited market pull.
Nayya had spent roughly a year replatforming its products as modular micro-apps as demand for AI accelerated.
- Mandate
Define whether AI was a feature or a new product model.
The assignment began as a conversational assistant. The strategic question became what AI could make meaningfully better across the benefits journey.
- My contribution
Lead and sole product designer.
I co-led strategy with Product, defined the interaction and trust models, established rapid cross-functional playtesting, and aligned executive through delivery teams.
- Decision
Move from chat-only to conversation plus Surfaces.
Jupiter showed that chat improved access and explanation but could not support every complex, consequential task.
- Result
Production pilot and continued strategic investment.
Titan tested better with clients and informed broader AI-native architecture and benefits-shopping work. The evidence was directional rather than mature adoption.