Product Design Leader · New York

I make consequential products easier to trust and use.

I lead ambiguous, zero-to-one work across AI, platforms, and regulated products, turning product uncertainty into systems teams can build on.
AIPlatforms0→1SystemsStrategy
Selected case studies
Strategy · Systems · Growth
01 / AI · 0→1

From SaaS to AI‑native.

How I led Nayya from a chat-first hypothesis to a hybrid AI product that could explain, show evidence, and support complex benefits tasks.

NayyaAI SystemsTrust Design0→1 Strategy
Open case study
Chat and surfaces product UI
02 / GROWTH · PRODUCT

Rethinking the front door.

Reworking the first product touchpoint to create a clearer path from employer-sponsored benefits to confident employee action.

NayyaGrowth StrategyDecision DesignB2B2C
Open case study
03 / PRODUCT · 0→1

From a blank page to a clear call.

How I helped start products at 0→1: research, workshop, ideation, design, test — and a clear call to launch or stop.

Nayya0→1 IncubationFacilitationDesign Leadership
Open case study
Composite of incubated Nayya products, with Retire and Claims Advocate featured
How I move ambiguous work forward
  1. Name it.
  2. Prove it.
  3. Leave it usable.
AI / Lab

Things I’m building, breaking, and learning.

Findings, thoughts, and opinions on AI — how to use it, how I’ve been using it, and what I’m still figuring out.

003 / Featured

Evolving together with AI

Study live products the way we used to study interface patterns. The box is only one form, and it is already moving.

Open ↗
001 / Point of view

When AI writes the interface

The interface is no longer only what we draw. It is also the behavior we leave behind.

Open ↗
002 / Practice

Designing with AI

Pick the tool for the job. Then actually use it. Reading a release is not the same as knowing the product.

Open ↗
Selected Archive
Earlier work / Ongoing practice

A longer view of the work.

Nayya · 2024Leave0→1 leave planningArchive
Nayya · 2024Claims AdvocateService experienceArchive
Nayya · 2024Design systemTokens and patternsArchive
BetterUp · 2021—23Website rebrandWeb brand and systemsArchive
BetterUp · 2021—23Insight reportsInteractive acquisitionOpen case study →BetterUp · 2021—23App · New member signupGrowthOpen case study →
Equinox · 2017—21Equinox.comSite and design systemArchive
Equinox · 2017—21AMEX Platinum × Platform XPartnership product and trainingOpen case study →Equinox · 2017—21Welcome ForwardBrand campaignOpen case study →Equinox · 2017—21Sleep NumberFurthermore partnership storiesOpen case study →Equinox · 2017—21Furthermore - ad / content ecosystemContent and ads in the member appOpen case study →
Modu · 2022—24Recuerda CoffeeBrand and packagingArchive
Modu · 2022—24PacelineWeb rebrandRequest case study
Modu · 2022—24Livenow Testing Kit0→1 product and brandRequest case study
Modu · 2022—24ModwellDashboard UXRequest case study