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Recuerda
Cold Brew Coffee
YEAR:
2023
ROLE:
Design Lead
SKILLS:
Branding / Product Design / Web UX / Market Strategy
About Recuerda
Embrace the essence of Mexico with Recuerda Coffee – where every moment is an homage to the past and a celebration of life's vibrant tapestry.
Recuerda is a ready to drink cold brew coffee brand, a tribute to the vibrant tapestry of Mexican heritage and a celebration of the cherished Day of the Dead.
The Challenge
With a launch of the brand with 4 flavors, Recuerda needs a brand identity, websites (pre-launch, post-launch ecomm), package design, and marketing strategy to situate itself int he ready-to-drink coffee industry.
The Solution
Craft an eye-catching package design and captivating brand identity that captures the spirit of "Día de Muertos", setting Recuerda apart in the ready-to-drink coffee market.
Initiate a two-phase website development plan to complement both pre-launch and post-launch phases, seamlessly integrating with marketing strategies for physical retail and online channels.