Selected work.
Five cases, from AI-native product and growth to 0→1 incubation and studio work.
From SaaS to AI‑native.
How I led Nayya from a chat-first hypothesis to a hybrid AI product that could explain, show evidence, and support complex benefits tasks.
See case study →From completion to guidance.
Reworking the first product touchpoint to create a clearer path from employer-sponsored benefits to confident employee action.
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From a blank page to a clear call.
How I helped start products at 0→1: research, workshop, ideation, design, test — and a clear call to launch or stop.
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Paceline.
A fresh brand look and a modular design system for a health and wellness rewards platform, so the site clearly shows the mission and offer and converts visitors into members.
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Modwell.
Revamping a real estate platform’s dashboard and onboarding with industry-standard conventions and language, so agents could understand and use its tools.
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