Jieun Hong

Lead design for an AI benefits platform that touches 3M+ employees through HCM partners including ADP, Workday, iSolved, MetLife, and Guardian. Own product strategy, 0→1 incubation, and platform systems with a small design team.

• AI-native platform — Led UX from MVP through beta with three employer groups. Raised CSAT to 4.5+ and lifted utilization 40%.
• Choose Relaunch — Lifted utilization 70%; engagement moved from under 20% to 48%; supplemental health sales 2× after the relaunch.
• Platform eligibility model — Defined the product model for multi-tier eligibility so Implementation and CS could configure accounts without engineering one-offs, cutting backend exceptions in half.
• Product incubation — Took Leave from 0→1 into market with a client partner, and ran Claims Advocate as the first D2C test; 500+ people entered that experience.

Directed product, brand, and digital experience work for startups and growth-stage clients. Owned the relationships and built the delivery team.

• Built and led a freelance delivery team across engineering, design, and marketing. Shipped 1 product launch, 2 proofs of concept, and 2 rebrand-to-market projects.
• Partnered with founders on product vision and design for 3 early concepts they used to test the market and raise investor conversations.

Owned website rebrand and design system work across B2B and D2C surfaces.

• Led the site redesign and built a reusable module system for brand, partner, and event pages.
• Ran A/B tests aimed at conversion and delivered winning designs into the live site.
• Created a data-viz kit used across web, social, and sales materials.

Designed digital experiences across membership, partnerships, and Furthermore, spanning web, app, and in-gym.

• Owned Equinox.com page design and the site module library, including ongoing page updates and templates.
• Launched digital and physical partnership experiences for brands including Amex Platinum, Delta, Cole Haan, and ASICS.
• Built the ad/content ecosystem between Equinox’s online magazine and the member app — circulating editorial into the app and driving users into partnership experiences.